Snow and ice management

White Gold???

Ross Causey

by Ross Causey

December 20, 2020 05:45 AM

When a snow or ice event happens I often see where contractors referred to the event as white gold. Yes, I know there is vast sums of money to be made because there is crazy demand for our services for a limited time. My issue with it is this.  I believe many contractors, at one time myself also, fail to see the astronomical expenses involved in proper snow and ice management. What do you think?